If you’ve been thinking about selling your business, the new year offers a chance for a fresh start. However, it can be overwhelming to know which steps you should take once you’ve made the decision to sell. Here is our quick guideline for how to successfully sell your business in 2019.
Connect with a Confidential Business Intermediary
When it comes to selling your business, the end goal is to walk away with the most money in the least amount of time. A business intermediary is the best way to get to that goal. Firstly, they walk you through the sales process. Then, they help establish a value to your business. Finally, they confidentially market your listing and screen qualified buyers.
A qualified intermediary works on your behalf. This frees you up to focus on running your business until the time comes to sell. Not only do they know how to find qualified buyers, but they will also negotiate on your behalf for the best price.
Focus on Your Sales
A discussion with your intermediary will include a financial analysis. They will evaluate your sales and make listing price recommendations based on that information. Buyers look at financials when deciding on whether to invest in your company; lagging sales don’t instill confidence in potential buyers. If your sales aren’t on an upswing, they will make the recommendation to focus your efforts on boosting sales and expanding your customer base prior to listing.
If your sales are solid, your business intermediary proves invaluable by initiating the next steps in the selling process while you focus on your business. Since selling your business can be time-intensive, the last thing you want is to see your operations suffer because your focus has shifted away from your company. Trust your intermediary to keep their eye on the prize while you keep your focus on the day-to-day.
Advertise Strategically and Confidentially
A good business intermediary is your marketing team, negotiator, and mediator during the selling process. They will confidentially advertise your business to their network of contacts and on business listing sites. Then, as interested parties reach out, they will screen and negotiate each buyer to ensure you get the best offer.
Confidentiality is crucial to successfully selling your business. It prevents your current employees from panicking and leaving you short-staffed. It also prevents your current customer base from abandoning your business for one of your competitors. Keeping your company information secure wards off any negative backlash onto your business while your intermediary searches for a buyer.
In conclusion, selling your business can be intimidating and overwhelming. However, the right resources will give you peace of mind and a successful sale. Trust a professional business intermediary to handle the time-consuming aspects. Furthermore, trust them to utilize their network of buyers to ensure quality buyers see your business. We at CBI TEAM are those trusted, confidential intermediaries who work on your behalf to secure your financial future. Contact us today for a free, no obligation consultation and start the selling process.